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Ginny Marvin

Dec 26, 201810 min

These changes will have the biggest impact on advertisers in 2019

Significant shifts toward more automation affected nearly every aspect of the paid search landscape in 2018, and there were other...

Ginny Marvin

Nov 30, 20183 min

The importance of understanding intent for SEO

Search engines are getting more sophisticated at measuring how well a page matches intent so here are some tips on how to build a better...

Ginny Marvin

Nov 13, 20182 min

Google opens developer preview of AMP URLs showing publisher domain names

Google opens developer preview of AMP URLs showing publisher domain names Barry Schwartz on November 13, 2018 at 1:59 pm A big publisher...

Ginny Marvin

Nov 7, 20182 min

Bing Ads Scripts are rolling out in beta

Like Google Ads Scripts, the new Bing Ads Scripts can be used to apply multiple changes or monitor performance across accounts and...

Ginny Marvin

Nov 7, 20182 min

Google makes lazy-loading SEO help documents available

SEOs are excited about the new lazy loading documentation from Google. Barry Schwartz on November 6, 2018 at 9:09 am Google has released...

Ginny Marvin

Nov 7, 20182 min

Google My Business rolls out feature for new businesses, updates local service area settings

Here are two changes that happened in local search over the weekend. Barry Schwartz on November 5, 2018 at 9:10 am Over the weekend,...

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